Design needs to be plugged into human behaviour.
Design dissolves in behaviour.

-Naoto Fukasawa

< Objectified > is a documentary I’ve watched more than 30 times — It continually reminds me why I fell in love with design.

My design journey began in industrial design, where I focused on improving the way people do things in the physical world. That experience taught me what good design truly is — it doesn’t ask for attention; it earns trust by simply working well. Design is not just about how things look, but how they work, feel, and fit into people’s lives.

Empathy meets analysis — It’s my superpower

As a highly perceptive designer, I naturally absorb information — patterns, behaviours, emotions, and subtle signals — and notice how they connect, often without being explicitly stated. Rather than feeling overwhelmed by excessive input, I’ve learned to channel that sensitivity into clarity.

I intuitively uncover the root cause behind surface-level issues and shape clear, logical strategies grounded in context. Whether it’s a user pain point or a product strategy gap, I quickly connect the dots and solve it with purpose.

This ability to trace problems back to their origin enables me to craft solutions that make sense — for both users and the business — and lead to measurable outcomes. It’s how I bring value to design and make complexity feel simple.

Every detail is a chance to respect the user — design with ethics

I believe good design isn’t about hiding 'unsubscribe' buttons for short-term metrics or using guilt-tripping language to drive action. I aim to earn trust through clarity, accessibility, and thoughtful experience — and that includes even the smallest visual design decisions.

From colour contrast in data charts to keyboard focus states and the tone of error messages, these “small” details are what make a product feel respectful, usable, and inclusive — and they’re never an afterthought in my process.