a senior product designer
who builds interfaces that disappear into the experience, guiding users forward without a second thought.
Melbourne, AU
Ariel is a Melbourne-based senior product designer with 10+ years of experience, originally from South Korea.
She turns ambiguous problems into clear, actionable direction by asking the right questions before jumping to solutions.
She works closely with developers, product teams, and stakeholders, using modern design and AI tools to deliver cohesive, impactful solutions.
Her foundation is in industrial design, grounded in ergonomics and psychology, the study of how people naturally think and move.
Current Status
10+ Years of experience
Melbourne, Australia
Full working rights
Open for opportunities
Approach
Purpose-oriented
Data-driven
Low ego
Empathetic collaboration
Expertise
B2B SaaS
End-to-end process
Product-led growth
Insight-to-action
Contact
arielyuleekim@gmail.com
Experience
WorkflowMax
Senior-Lead Product Designer (Founding)
Jul 2025 - Present
Melbourne, AU
Freelance
Product Consultant
2024
Seoul, KR
Cascade Strategy
Senior Product Designer
Apr 2021 - Jun 2023
Sydney, AU
Elastic Digital (formerly Zift Solutions)
UX/UI Designer
Sep 2017 - Apr 2021
Sydney, AU
UDI
Service Designer
2015
Seoul, KR
IT ONE
UI/UX Designer
2015
Seoul, KR
MOLYBOLY
Industrial Designer
2014
Seoul, KR
The Seoul Government
Service Designer
2013
Seoul, KR
+ More experience in industrial design, editorial design, graphic design, photography, videography, and video editing.
+ Full working rights in Australia
Education
Seoul National University of Technology and Science
Bachelor of Design
Seoul
Get in Touch